Showing posts with label Sugar. Show all posts
Showing posts with label Sugar. Show all posts

Sunday, June 18, 2017

Sugary Cereals and deceptive pricing

When you are walking thru Grocery aisle, you will see sweetest cereals with cheapest price.
I wanted to break it down for understanding.

You can find Nutrition facts from one of gluten free cereal from a leading brand below: (source: https://www.postconsumerbrands.com/wp-content/uploads/2016/12/Pebbles_CinnamonPebbles.pdf)

Now Let's break this down.
This cereal contents two sources of carbs: a) rice b) sugar. As per nutrition facts, every 30 gram of cereal has 10 gram sugar. Essentially when you buy 15 oz of cereal (425 grams), it has 5 oz (140 grams) of sugar. 

How does the pricing for this work? 
Walmart sells a 15 oz box of serial at $3.12.  That seem to indicate that 1 oz of cereal is $0.21 ($0.208).

But that is deceptive.  
Walmart sells Great Value cane sugar at price of $3.02 for 4 lb, which is 64 oz. Which means price of 1 oz of sugar is $0.047. 5 oz of sugar comes to $0.23 (mind you, I have not pickup corn syrup or non-cane sugar which may be even cheaper - post doesn't indicate which type of sugar they have used)

Essentially
At $3.12, you are purchasing 10 oz of serial and and $0.23 worth of sugar.
Your net cost of cereal is $2.89 for 10 oz of cereal (and  $0.23 for 5 oz of sugar). Essentially your cereals are costing $0.29 per oz (consisting of mostly rice).

Almost all cereal manufacturers are to blame for such products .While there is potentially no mechanism to make a gluten free cereal taste good - pumping it with sugar should not be the way to do it.